Privacy

Privacy Policy

v1.0.0
Aug 14, 2026

Effective Date: August 14, 2026  |  Last Updated: August 14, 2026

A Note on Why This Policy Is Detailed

Eigen Value Marketing LLC is a marketing analytics practice. We help small businesses and microenterprises understand their website traffic, measure their marketing performance, and make better decisions with their data. Because we work inside other people’s data ecosystems for a living, we hold ourselves to a higher standard of transparency about our own. This policy is written to be read, not skimmed past.

Questions about anything in this policy may be directed to the contact information in Section 16.

1. Who We Are and What We Do

Eigen Value Marketing LLC (“Eigen Value Marketing,” “we,” “us,” or “our”) is a limited liability company organized under the laws of the State of New York.

We operate this website (the “Site”) to describe our services, publish educational content about marketing analytics, and allow prospective clients and subscribers to contact us. We also provide marketing analytics consulting services to small businesses under separate written agreements.

This Privacy Policy applies to personal information we collect through the Site. It does not govern information we access in the course of client engagements, which is addressed in Section 2 and governed by the separate written agreement with each client.

2. Two Fundamentally Different Categories of Data

This distinction governs everything else in this policy and is stated plainly here.

2.1 Visitor Data

Visitor data is personal information that people provide or generate when they use this Site, including when they complete a contact form, subscribe to our blog, or simply browse. This policy governs visitor data. We collect it, we control it, and we are responsible for how it is handled.

2.2 Client Engagement Data

Client engagement data is information we access when a business engages us: their Google Analytics property, their website measurement data, their advertising performance figures, and information about their own customers that lives in those systems. This data belongs to the client. We are a service provider to that client, not an independent data controller with respect to their data.

Our handling of client engagement data is subject to the following commitments:

  • We access a client’s analytics systems only with that client’s express authorization and only for the specific scope of work they have engaged us to perform.
  • We do not sell, rent, license, disclose, or otherwise transfer client engagement data to any third party for any purpose not authorized by the client.
  • We do not use one client’s data to benefit another client, to develop proprietary products or benchmarks, or to train any machine learning or artificial intelligence system.
  • We do not publish, cite, or reference a client’s data in blog posts, case studies, presentations, proposals, or any other materials without that client’s prior express written permission.
  • Upon termination of a client engagement, we destroy or return client engagement data in accordance with the terms of the applicable written agreement.

Where our client agreement addresses a data handling topic in greater detail than this Privacy Policy, the client agreement controls with respect to that engagement.

2.3 Visitor Data: Our Core Commitment

We do not sell visitor data. We do not rent, trade, license, or provide it to advertisers or data brokers. We do not use visitor data for cross-context behavioral advertising.

2.4 Data Processing Agreements with Clients

Where Eigen Value Marketing LLC processes personal data on behalf of a client in connection with an engagement, and where applicable data protection law requires a written data processing agreement between the parties, such processing is governed by the Data Processing Agreement executed between Eigen Value Marketing LLC and that client (the “DPA”). The DPA forms part of the written client agreement and sets out the controls with respect to the processing activities described therein. If you are a client with questions about our DPA, please contact us at privacy@eigenvaluemarketing.com.

3. Information We Collect

3.1 Information You Provide Directly

  • Contact form submissions: your name, email address, company name (if provided), and whatever you write in the message field.
  • Scheduling: When you book an introductory call through Microsoft Bookings, that provider collects your name, email address, the selected date and time, and any optional details you enter. Microsoft Bookings is a Microsoft 365 application and opens in a new browser tab; Microsoft’s privacy statement governs its privacy practices.
  • Mailing list subscriptions: if you subscribe to receive new blog posts or other updates, we will collect your email address, subscription status, and the date of your opt-in. Our email service provider is Constant Contact.
  • Email correspondence: any messages you send to us directly are retained as part of our business records.

3.2 Information Collected Automatically

When you visit the Site, our hosting platform (Webflow) and analytics tool (Google Analytics 4) automatically collect:

  • IP address
  • Browser type, version, and language setting
  • Device type, operating system, and screen resolution
  • Pages visited, time spent on each page, and the sequence of pages viewed during a session
  • Referring website or campaign source
  • Approximate geographic region derived from your IP address, at the city or state level
  • Date and time of each visit
  • Session identifiers and cookie values (see Section 4)

3.3 Information We Do Not Collect

We do not collect, and do not want you to send us, any of the following: Social Security numbers; government identification numbers; payment card numbers or financial account information; precise geolocation data; biometric identifiers; medical or health information; or passwords or login credentials for other services. Please do not include sensitive personal information of this type in any contact form submission or email correspondence with us.

4. Cookies and Tracking Technologies

4.1 Cookies in Use

The Site uses three cookies, all of them first-party. There are no advertising pixels, remarketing tags, or social media trackers installed on the Site. Google Signals is disabled, and ads personalization is turned off across all regions in the Google Analytics property.

  • _ga: set by Google Analytics 4. Distinguishes individual visitors for analytics purposes. Expires approximately 13 months after being set.
  • _ga_XNV4JCKG70: set by Google Analytics 4, specific to this property. Maintains session state for analytics measurement. Expires approximately 13 months after being set.
  • fs-consent: set by Consent Pro, our cookie consent management platform, to record your cookie preferences. This cookie is strictly necessary for the consent mechanism to function and is not itself gated behind consent. Expires 12 months after being set.

The two Google Analytics cookies are set only while analytics is active. Whether they are set when you arrive or only after you give consent depends on your location, as described in Section 4.2. The fs-consent cookie is set in all cases.

Microsoft Bookings, our scheduling tool, opens in a new browser tab and is not embedded in the Site. Microsoft therefore sets no cookies on the Site.

4.2 Cookie Consent

The Site uses Consent Pro, a consent management platform built for the Webflow environment, to manage cookie preferences. The mechanism differs by region.

For visitors in the European Economic Area and the United Kingdom, we obtain your affirmative consent before setting any analytics cookies. No analytics cookie is set until you give consent via the banner. The banner offers accept and reject options, a preferences panel, and the ability to change a prior choice at any time.

For visitors elsewhere, including the United States, analytics cookies are set when you arrive. A banner indicates that analytics is running and lets you turn it off at any time using the “Turn off analytics” option on the banner or in the preferences panel. If you turn analytics off, no Google Analytics cookie is set or retained.

In both cases, your decision is recorded in the fs-consent cookie, and you may change it at any time using the methods described in Section 4.3.

4.3 Your Choices

  • Consent banner: You may change your cookie preferences at any time by accessing the preferences panel through the consent banner on the Site.
  • Browser settings: most browsers allow you to refuse, delete, or restrict cookies through their privacy or settings menus.
  • Google Analytics opt-out: you can prevent Google Analytics from collecting data across all websites by installing Google’s official browser add-on, available at www.tools.google.com/dlpage/gaoptout.
  • Contact us: New York residents and others may contact us at privacy@eigenvaluemarketing.com to opt out of any processing we conduct for targeted advertising purposes.

Blocking analytics cookies will not affect your ability to read content, use the contact form, or access any other feature of the Site.

4.4 New York SHIELD Act Data Security Program

Eigen Value Marketing LLC is subject to the New York Stop Hacks and Improve Electronic Data Security Act, N.Y. Gen. Bus. Law Section 899-aa et seq. (the “SHIELD Act”), because we collect private information, including name and email address, of New York residents. In compliance with the SHIELD Act, we maintain a data security program that includes reasonable administrative, technical, and physical safeguards:

  • Administrative safeguards: designating responsibility for the security program; identifying reasonably foreseeable internal and external risks; and reviewing the sufficiency of safeguards in place to control identified risks.
  • Technical safeguards: assessing risks in network and software design, information processing, transmission, and storage; detecting, preventing, and responding to attacks or system failures; and regularly testing and monitoring the effectiveness of key controls.
  • Physical safeguards: assessing risks of information storage and disposal; detecting, preventing, and responding to intrusions; protecting against unauthorized access to or use of private information; and disposing of private information within a reasonable time after it is no longer needed.

In the event of a breach of the security of a system containing private information of New York residents, we will provide notice to affected individuals and to the New York Attorney General as required by N.Y. Gen. Bus. Law Section 899-aa.

5. Legal Bases and Purposes for Processing

We process personal information only for specific, legitimate purposes:

  • Responding to contact form inquiries and scheduling calls. Legal basis: legitimate interests. Purpose: communicating with prospective clients who have initiated contact with us.
  • Operating and securing the Site. Legal basis: legitimate interests. Purpose: maintaining the availability, integrity, and security of the Site.
  • Analytics via Google Analytics 4. Legal basis: consent where required by applicable law, or legitimate interests. Purpose: understanding how visitors use the Site so we can improve it.
  • Mailing list communications. Legal basis: consent through opt-in subscription. Purpose: delivering updates to subscribers who have requested them.
  • Legal and regulatory compliance. Legal basis: legal obligation. Purpose: meeting our obligations under applicable federal and state law, including tax, accounting, and data protection requirements.

We do not use personal information for automated decision-making or profiling that produces legal or similarly significant effects on any individual.

6. How We Share Personal Information

We do not sell, rent, trade, or otherwise transfer personal information to third parties for their own marketing or commercial purposes.

6.1 Service Providers

We share personal information with the following service providers, each of which is authorized to use personal information only for the specific purpose for which it was engaged:

  • Webflow, Inc.: hosts the Site and processes contact form submissions.
  • Google LLC (Google Analytics 4): provides website analytics under Google’s Measurement Controller Data Protection Terms.
  • Microsoft Corporation (Microsoft Bookings): provides the scheduling interface for introductory calls, accessed via an outbound link.
  • Constant Contact: delivers mailing list communications to subscribers.

6.2 Legal Requirements and Safety

We may disclose personal information when we believe in good faith that disclosure is necessary to:

  • comply with applicable law, a valid court order, subpoena, or other legal process;
  • respond to a lawful request from a government authority;
  • protect the rights, property, or safety of Eigen Value Marketing LLC, our clients, or the public; or
  • detect, investigate, or prevent fraud, security incidents, or other illegal activity.

6.3 Business Transfers

If Eigen Value Marketing LLC undergoes a merger, acquisition, or sale of all or substantially all of its assets, personal information held at the time of such transaction may be transferred to the successor entity. We will notify affected individuals before any such transfer that would materially change how their information is used.

6.4 With Your Consent

We may share personal information for any other purpose with your explicit prior consent.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to meet our legal obligations, and to resolve any disputes. The following retention periods apply:

  • Contact form submissions: up to 24 months from the date of submission, or until the matter is resolved, whichever comes first.
  • Scheduling records: retained only as long as necessary to complete the scheduled call and maintain related correspondence, and typically deleted within 90 days of the call date.
  • Mailing list subscriber data: retained for the duration of the subscription. Upon unsubscription, email addresses are removed from active mailing lists within 10 business days. Suppression list records may be retained longer to honor unsubscribe requests.
  • Email correspondence: retained for up to 36 months as part of our general business records, unless a longer period is required by law.
  • Analytics data (Google Analytics 4): data retention in the Google Analytics property is set to 14 months. Aggregate, anonymized analytics data may be retained indefinitely.
  • Client engagement data: governed by the written agreement with the applicable client.

Upon expiration of an applicable retention period, we securely delete or anonymize the relevant personal information. You may also request earlier deletion; see Section 9.

8. Data Security

We implement and maintain a data security program as described in Section 4.4. The following measures protect the personal information we hold through the Site:

  • Access controls: Access to personal information is limited to the individual or individuals at Eigen Value Marketing LLC who need it for legitimate business purposes.
  • Hosting security: the Site is hosted on Webflow, which maintains industry-standard physical and logical security controls, including encryption in transit (TLS) and at rest, intrusion detection, and SOC 2 compliance.
  • Analytics data minimization: Google Analytics 4 is configured to exclude the collection of personally identifiable information.
  • Vendor security: We select service providers that maintain appropriate security standards and, where applicable, enter into data processing agreements that require them to protect personal information.
  • Incident response: we maintain procedures to detect, investigate, contain, and remediate security incidents, and to notify affected individuals and regulators as required by applicable law.

No security measure is impenetrable. Transmission of information over the internet carries inherent risk, and we cannot guarantee that personal information will never be accessed, disclosed, altered, or destroyed due to a breach of our safeguards. Please do not send confidential or sensitive information through the Site’s contact form or by unencrypted email.

If you become aware of a security vulnerability or incident involving the Site or your personal information, please contact us immediately at privacy@eigenvaluemarketing.com.

9. Your Privacy Rights

9.1 Rights Available to All Individuals

Regardless of where you live, you may contact us to exercise the following rights, subject to applicable legal exceptions:

  • Right to access: request confirmation of whether we hold personal information about you and, if so, a copy of that information.
  • Right to correction: request that we correct personal information about you that is inaccurate or incomplete.
  • Right to deletion: request that we delete personal information about you. We will honor such requests unless we are required by law to retain the information or have another lawful basis for retention.
  • Right to withdraw consent: where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.
  • Right to unsubscribe: unsubscribe from our mailing list at any time by clicking the unsubscribe link in any message or by contacting us.

We will respond to verifiable rights requests within 45 days of receipt, or within any shorter period required by applicable law. We will not discriminate against you for exercising any privacy right.

9.2 California Residents — CCPA and CPRA

If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, the “CCPA”), provides you with the following additional rights:

  • Right to know what personal information we collect, the categories of sources, the business or commercial purpose for collection, the categories of third parties with whom we share it, and the specific pieces of personal information we hold.
  • Right to delete personal information we have collected, subject to exceptions.
  • Right to correct inaccurate personal information.
  • Right to opt out of the sale or sharing of personal information. We do not sell or share personal information as the CCPA defines those terms.
  • Right to limit the use and disclosure of sensitive personal information. We do not collect sensitive personal information as defined by the CCPA through this Site.
  • Right to non-discrimination for exercising your CCPA rights.

To exercise your California rights, contact us using the information in Section 16. We will respond within 45 days.

9.3 European Economic Area and United Kingdom Residents — GDPR and UK GDPR

If you are located in the European Economic Area or the United Kingdom, the General Data Protection Regulation (GDPR) or UK GDPR, as applicable, provides you with the following rights:

  • Right of access (Article 15 GDPR): to obtain confirmation and a copy of your personal data and information about how it is processed.
  • Right to rectification (Article 16): to have inaccurate or incomplete personal data corrected.
  • Right to erasure (Article 17): to have your personal data deleted in certain circumstances.
  • Right to restriction of processing (Article 18): to restrict how we process your personal data in certain circumstances.
  • Right to data portability (Article 20): to receive your personal data in a structured, commonly used, machine-readable format.
  • Right to object (Article 21): to object to processing based on legitimate interests, including for direct marketing purposes.
  • Right to lodge a complaint with your national supervisory authority or, for UK residents, the UK Information Commissioner’s Office (ICO).

Our legal bases for processing personal information are: consent, for analytics cookies where required by applicable law, and for mailing list subscriptions; legitimate interests, for responding to inquiries, operating and securing the Site, and maintaining business records; and legal obligation, where processing is required to comply with applicable law.

9.4 International Data Transfers

Eigen Value Marketing LLC is based in the United States. If you access the Site from outside the United States, your personal information will be transferred to and processed in the United States. For transfers of personal information from the EEA, UK, or Switzerland, we rely on Standard Contractual Clauses approved by the European Commission or equivalent UK-approved clauses maintained by our service providers. You may request additional information about the specific safeguards applicable to your personal information by contacting us at the address in Section 16.

10. CAN-SPAM Act Compliance

Once our mailing list is active, all commercial email communications we send will comply with the requirements of the CAN-SPAM Act, 15 U.S.C. Section 7701 et seq. Specifically:

  • We will not use false or misleading header information. Our “From,” “To,” “Reply-To,” and routing information will accurately identify Eigen Value Marketing LLC as the sender.
  • We will not use deceptive subject lines. Subject lines will accurately reflect the content of each message.
  • We will identify each commercial message as an advertisement where required.
  • We will include our valid physical postal address in every commercial email.
  • We will provide a clear and conspicuous mechanism to opt out of future commercial emails in every message.
  • We will honor opt-out requests within 10 business days of receipt. We will not charge a fee, require you to provide information beyond your email address, or require you to take any step other than sending a reply email or visiting a single page on the Site as a condition of honoring an opt-out request.
  • We will not send commercial email to anyone who has opted out.

To unsubscribe from our mailing list, click the unsubscribe link in any email we send, or contact us at privacy@eigenvaluemarketing.com with “Unsubscribe” in the subject line.

11. Children’s Privacy

The Site is directed to business owners and marketing professionals. It is not intended for use by children under 16, and we do not knowingly collect personal information from anyone under 16. If we learn that we have collected personal information from a child under 16, we will delete it promptly. If you believe a child under 16 has submitted personal information to us through the Site, please contact us at privacy@eigenvaluemarketing.com.

12. Do Not Track

Some browsers transmit “Do Not Track” (DNT) signals. There is currently no uniform standard for how websites should respond to DNT signals, and the Site does not alter its data practices in response to DNT signals. You may limit analytics tracking through the methods described in Section 4.3.

13. Third-Party Websites and Services

The Site may contain links to third-party websites, tools, or resources. We do not endorse, control, or take responsibility for the content, privacy practices, or terms of any linked third-party website or service. This Privacy Policy does not apply to any third-party website you visit through a link on the Site. We encourage you to read the privacy policy of any third-party website before providing personal information to it.

14. Testimonials, Endorsements, and Affiliate Disclosures

The Site may, from time to time, feature testimonials, reviews, endorsements, or case studies from clients or other individuals. Where required by the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 C.F.R. Part 255, we will clearly and conspicuously disclose any material connection between Eigen Value Marketing LLC and the individual or organization providing the endorsement, including payment, free services, or any other benefit.

Testimonials reflect the experiences of specific individuals. They are not representative of all users’ experiences and do not guarantee results. Individual outcomes vary depending on the business, its market, and other factors outside our control.

The Site does not currently participate in affiliate marketing programs. If this changes, all affiliate relationships will be disclosed as required by applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our service providers, applicable law, or for other operational or legal reasons. When we make changes, we will update the “Last Updated” date at the top of this page.

For material changes, meaning those that significantly affect your rights or the way we use your personal information, we will provide additional notice, which may include a prominent banner on the Site for a reasonable period before the change takes effect.

Your continued use of the Site after the effective date of any update constitutes your acceptance of the revised Privacy Policy with respect to information collected on or after that date.

15.1 Forward Compliance — New York Privacy Legislation

Eigen Value Marketing LLC monitors the development of privacy legislation at the state and federal levels, including the proposed New York Privacy Act and any proposed amendments to the New York SHIELD Act. We will update this Privacy Policy and our data practices as and when required by newly enacted laws. Questions about our compliance posture regarding any proposed or recently enacted privacy law may be directed to us using the contact information in Section 16. Monitoring legislative developments is the company’s responsibility; counsel should be engaged upon the enactment of any new law requiring compliance action.

16. How to Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Eigen Value Marketing LLC
Attention: Privacy
Email: privacy@eigenvaluemarketing.com
Website: www.eigenvaluemarketing.com/privacy

We aim to acknowledge receipt of all privacy-related inquiries within 5 business days and to resolve them within 45 days, or within any shorter period required by applicable law.

17. Conflict Between This Policy and a Client Agreement

Where a written client agreement between Eigen Value Marketing LLC and a client addresses a data handling matter that this Privacy Policy also addresses, the client agreement controls with respect to that matter and that client relationship. This Privacy Policy governs visitor data collected through the Site and does not supersede any client agreement or any Data Processing Agreement executed between the parties.